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Making a point through best-in-class HCP engagements that elevate health outcomes

Healthcare providers (HCPs) take their jobs and the well-being of their patients very seriously, but there are so many competing priorities that limit their access to information. That means that we must work harder to engage, to differentiate, and to create standout materials that will resonate across specialties – powered by data and adult learning principles.

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Our Capabilities

From pipeline products to mature brands, we take a programmatic approach to medical communications. And we don’t just deliver one-off tactics.

Medical Clipboard


  • Scientific strategy development: scientific positioning, platform development, lexicon creation

  • Competitive intelligence

  • Life cycle planning

Medical Cross

Expert Engagement

  • Thought leader/key opinion leader identification (influencer-level), development, and engagement planning

  • Full advisory board (live and virtual) and consultant meetings, meeting support

  • Full conference support: conference coverage, booth assets, one-on-ones, interactive educational content, scientific symposia, product theaters

Our Purpose

At Point Health, we support clinicians in providing the best care possible to their patients by blending science, creativity, and adult learning principles to create dynamic medical communications strategy and materials that clinicians want to engage with – not another deck, but an experience.

How Is Point Health Different?

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Dedicated Medical Experts

Dedicated medical (PhDs, MDs, and PharmDs) and strategy experts who are also master storytellers

Medical Clipboard

Content Creation

Content purposely created to be dynamic, truly implementing adult learning principles


Creative Capabilities

Full creative capabilities rather than
a PowerPoint team


Data-Driven Digital Support

True digital support, powered by data insights on where and how HCPs consume information

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In-House Developers

Innovative technology and experiences built by in-house developers

About Us

We are storytellers. Vikram and Kathryn met on opposite sides of the marketing spectrum launching a product for Parkinson’s disease. Vikram came from a traditional medical communications background while Kathryn came from the pharma advertising space.

They both strived to help doctors provide the best care to patients by helping to ensure that the brand differentiators were clear and resonated with clinicians through peer-to-peer (P2P), personal, and nonpersonal promotion.

They would finish each other’s sentences in strategy meetings and built a rapport and friendship that led them to create Point Health, taking their shared passion to build engaging, inspiring, and resonating content backed by real KPIs; brand-focused content; insights that actually drive Rx behavior change; and the ability to turn on a dime when the strategy shifts. Point Health doesn’t just implement tactics, we are true partners. Nothing leaves Point without Vikram and Kathryn’s review.

Photo of Kathryn Wilson

Kathryn has been working in the industry for over 25 years, leading strategy for brands large and small in the precommercialization and commercialization process.

As the founder of VUE and Point Health, Kathryn has focused her energy over the last 5 years on smaller companies that aim to address rare or underserved therapeutic areas to help support care and access for a broader population. She is passionate about reaching the appropriate audience to increase knowledge and education in an interesting, thought-provoking, and engaging way that celebrates the patient journey.

Photo of Kathryn Wilson

Kathryn Wilson

CEO & Commercial Strategy

Vikram leads the medical strategy department at Point Health. He has a proven record in both the academic and research settings, education, and within the agency sphere.

Vikram has a BA in Biology from Cornell University and a PhD in Pharmacology from the Weill Medical College of Cornell University. As an agency partner, Vikram has done it all, from supporting the development of FDA briefing materials and prelaunch market-shaping activities to life cycle planning across traditional medical communications and advertising. In his downtime, Vik enjoys auto-crossing his custom-built Miata, weekend barbecues, and time with his family.

Vikram Kanda, PhD

Chief Medical Officer

Our Strategy

For some, adult learning principles is a buzzword, like omnichannel marketing. Not for us. Adult learning principles are a set of guiding concepts and strategies that are specifically designed to enhance one’s learning experiences. We recognize that HCPs, like all adults, have unique characteristics, needs, and motivations. Our approach is experiential. Our content is facilitated rather than just didactically presented. These principles can help optimize the learning process.

In practice, this includes:

Self-Directed Learning

We’re more inclined to be motivated and engaged when we have control over the learning process. We have a monthly curriculum-based P2P offering that does just this, putting HCPs in the active role, setting goals and designing their own learning paths.

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Beyond this, our team learns just as your HCPs do. We go to speaker programs, attend local/regional and national/international conferences, participate in continuing medical education, and more. We don’t just go by what we can reference on PubMed. We get real insights and can validate our assumptions with our team of HCP consultants.

Our Clients

abbvie Logo
Almatica Logo
Apellis Logo
Biogen Logo
Dicerna Logo
Evelation Logo
F2G Logo
Lundbeck Logo
Orphalan Logo
Recordati Logo
Servier Logo
Takeda Logo
ucb logo

Therapeutic areas

genetic medicines
central nervous system
hospital medicine
women’s health
nonmalignant hematology