Making a point through best-in-class HCP engagements that elevate health outcomes

Healthcare providers (HCPs) take their jobs and the well-being of their patients very seriously, but there are so many competing priorities that limit their access to information. That means that we must work harder to engage, to differentiate, and to create standout materials that will resonate across specialties – powered by data and adult learning principles.

Our Capabilities

From pipeline products to mature brands, we take a programmatic approach to medical communications. And we don’t just deliver one-off tactics.

Strategic/Content

Scientific strategy development: scientific positioning, platform development, lexicon creation
Competitive intelligence
Life cycle planning

Expert Engagement

Thought leader/key opinion leader identification (influencer-level), development, and engagement planning
Full advisory board (live and virtual) and consultant meetings, meeting support
Full conference support: conference coverage, booth assets, one-on-ones, interactive educational content, scientific symposia, product theaters

Field Medical Support

Field medical resources
Slide decks
Leave-behinds
Clinical resources
eLearning and workshops

P2P

Traditional P2P/speaker content – slide kits, newsletters, advisor updates
Expert encounters
Interactive case studies
Nontraditional P2P/speaker content – curriculum-based, problem-based learning
National broadcasts
Speaker training, skills training, facilitation training

Digital/White Space

Webinars
Mobile apps
Patient and KOL videos
NPP engagement
Disease state education/awareness/campaigns

Our Purpose

At Point Health, we support clinicians in providing the best care possible to their patients by blending science, creativity, and adult learning principles to create dynamic medical communications strategy and materials that clinicians want to engage with – not another deck, but an experience.

How Is Point Health Different?

Dedicated Medical Experts

Dedicated medical (PhDs, MDs, and PharmDs) and strategy experts who are also master storytellers

Content Creation

Content purposely created to be dynamic, truly implementing adult learning principles

Creative Capabilities

Full creative capabilities rather than
a PowerPoint team

Data-Driven Digital Support

True digital support, powered by data insights on where and how HCPs consume information

In-House Developers

Innovative technology and experiences built by in-house developers

About Us

We are storytellers. Vikram and Kathryn met on opposite sides of the marketing spectrum launching a product for Parkinson’s disease. Vikram came from a traditional medical communications background while Kathryn came from the pharma advertising space.

They both strived to help doctors provide the best care to patients by helping to ensure that the brand differentiators were clear and resonated with clinicians through peer-to-peer (P2P), personal, and nonpersonal promotion.

They would finish each other’s sentences in strategy meetings and built a rapport and friendship that led them to create Point Health, taking their shared passion to build engaging, inspiring, and resonating content backed by real KPIs; brand-focused content; insights that actually drive Rx behavior change; and the ability to turn on a dime when the strategy shifts. Point Health doesn’t just implement tactics, we are true partners. Nothing leaves Point without Vikram and Kathryn’s review.

Kathryn has been working in the industry for over 25 years, leading strategy for brands large and small in the precommercialization and commercialization process.

As the founder of VUE and Point Health, Kathryn has focused her energy over the last 5 years on smaller companies that aim to address rare or underserved therapeutic areas to help support care and access for a broader population. She is passionate about reaching the appropriate audience to increase knowledge and education in an interesting, thought-provoking, and engaging way that celebrates the patient journey.

Kathryn Wilson

CEO & Commercial Strategy

Vikram leads the medical strategy department at Point Health. He has a proven record in both the academic and research settings, education, and within the agency sphere.

Vikram has a BA in Biology from Cornell University and a PhD in Pharmacology from the Weill Medical College of Cornell University. As an agency partner, Vikram has done it all, from supporting the development of FDA briefing materials and prelaunch market-shaping activities to life cycle planning across traditional medical communications and advertising. In his downtime, Vik enjoys auto-crossing his custom-built Miata, weekend barbecues, and time with his family.

Vikram Kanda, PhD

Chief Medical Officer

Our Strategy

For some, adult learning principles is a buzzword, like omnichannel marketing. Not for us. Adult learning principles are a set of guiding concepts and strategies that are specifically designed to enhance one’s learning experiences. We recognize that HCPs, like all adults, have unique characteristics, needs, and motivations. Our approach is experiential. Our content is facilitated rather than just didactically presented. These principles can help optimize the learning process.

In practice, this includes:

Self-Directed Learning

We’re more inclined to be motivated and engaged when we have control over the learning process. We have a monthly curriculum-based P2P offering that does just this, putting HCPs in the active role, setting goals and designing their own learning paths.

Experience-Based Learning

We all come to the table with a wealth of experience and prior knowledge that differs from that of our peers, so we build on real-world case studies in order to contextualize new information. Our problem-based learning programs allow the audience to reflect on their experiences and relate them to new content on your product, as well as draw meaningful connections that they can implement in practice.

Collaborative Learning

Collaborative activities and discussions promote active participation and a sense of community. They also allow us to uncover the obstacles that, when addressed, can build receptivity to your brand. Our interactive journal club–style P2P roundtable programs do just that.

Relevance and Practicality

We all seek knowledge and skills that are immediately applicable to our lives, careers, and personal interests. For HCPs, this draws from their real-world clinical and personal experiences solving problems and addressing the challenges they encounter when treating their patients. We have an interactive case-based and modular approach to P2P that links HCPs’ real-world experiences to best practice scenarios.

Respect for Individual Differences

We all have diverse backgrounds, learning styles, and preferences, and for HCPs, these can vary by specialty and by region. We celebrate these differences and strive to create inclusive and supportive learning environments. A great example of this is our speaker trainings, where we leverage patient experience rooms, facilitation workshops, and workshop debates to ensure your speakers are well prepared.

Beyond this, our team learns just as your HCPs do. We go to speaker programs, attend local/regional and national/international conferences, participate in continuing medical education, and more. We don’t just go by what we can reference on PubMed. We get real insights and can validate our assumptions with our team of HCP consultants.